About Us

Family-Owned. Massive Selection. Competitive Prices.
leading pallet rack supplier

Family Owned and Operated Material Handling Company With Roots Going Back Over 55 Years

Our Story

Our story began in 1971, when Don Russell started installing warehouse equipment at just 17 years old. What began with hands on experience in the field grew over the decades into Russell Industries and Pallet Rack Systems, one of the Southwest’s established names in pallet racking, warehouse storage, and material handling.

Although the company has grown, the way we approach business has remained grounded in many of the same principles it was built on: work hard, know your trade, take care of your customers, and stand behind the work you do.

Today, Pallet Rack Systems provides complete warehouse storage solutions for companies of all sizes. We supply new and used pallet rack, shelving, cantilever rack, material handling equipment, and other warehouse products, but we are much more than an equipment supplier. We help customers evaluate their space, design warehouse layouts, solve storage problems, install and relocate systems, inspect existing rack, handle teardowns and liquidations, and develop custom solutions when an off-the-shelf answer isn’t enough.

Our culture is practical, experienced, and hands on. We aren’t a company that simply sells a product and moves on. We want to understand what a customer is trying to accomplish, identify potential problems, and find a solution that makes sense for their operation and their budget. Whether someone needs a few replacement beams or is building out an entire warehouse, the expectation is the same: be responsive, be knowledgeable, and take care of the customer.

Being family owned is an important part of who we are. There is a sense of personal accountability that comes with having our name and reputation attached to the work we do. Relationships matter to us, both within our team and with the customers, vendors, installers, and partners we work with every day. Many of those relationships have lasted for years or even decades.

We also believe experience should never mean becoming set in our ways. Warehouses, equipment, safety standards, and customer needs continue to evolve, and so do we. We combine decades of industry knowledge with modern warehouse design, CAD layouts, safety solutions, custom fabrication, and a willingness to find creative answers to unusual problems.

At the end of the day, Pallet Rack Systems is built around a straightforward idea: provide good products, do good work, treat people well, and build a reputation that lasts.

What We Value

Family & Relationships — We are a family-owned business, and we believe strong businesses are built through strong relationships. We want customers and employees alike to feel that they are dealing with real people who care about the outcome.

Customer Service — Taking care of the customer is at the center of how we operate. That means being responsive, communicating throughout the process, understanding what the customer actually needs, and following through on what we say we’ll do.

Experience & Expertise — More than five decades in the material handling industry have taught us that every warehouse presents different challenges. We use that experience to help customers make informed decisions rather than simply selling them equipment.

Hard Work & Accountability — Our company was built from hands on installation work, and that work ethic remains part of our culture. We believe in doing the job correctly, taking ownership of our work, and standing behind the solutions we provide.

Value — The most expensive solution isn’t always the best solution. By offering both new and used equipment and approaching each project individually, we work to provide customers with the right solution for their operation and budget.

Safety & Quality — Warehouse equipment needs to do more than fit the space. It needs to perform safely and reliably. From the products we supply to the way systems are designed, installed, and inspected, safety and quality are fundamental to the work we do.

Problem Solving — Some of our best work starts with a customer saying, “We’re not sure how to make this work.” We enjoy finding practical solutions, whether that means maximizing an existing warehouse, modifying a layout, sourcing unusual equipment, or fabricating something specifically for the application.

leading pallet rack supplier

Leading Pallet Rack and Warehouse Rack Supplier for over 50 Years

In 1971, Don Russell began installing warehouse equipment when he was only 17 years old. Fifty-five years later, Russell Industries is one of the oldest, respected pallet rack suppliers and installation companies in the Southwest. Russell Industries offers a huge inventory of ready to ship products with all the equipment and installation team to get the job done. They can manage any size product, anywhere in the United States.

Our Team

don russell

Don Russell

Founder and President
Angela Cannella

Angela Cannella

Vice President of Sales
carl

Carl Ainsworth

Director of Operations
wesley

Wesley Russell

Director of Sales
Ann Dotson

Ann Dotson

Regional Sales Manager
vincent

Vincent Cannella

Success & Development Manager
Zack

Zack Parks

Customer Success Manager

Our Team

don russell

Don Russell

Founder and President
In 1971, Don Russell began installing warehouse equipment when he was only 17 years old. Fifty-five years later, Russell Industries is one of the oldest, respected pallet rack suppliers and installation companies in the Southwest. Russell Industries offers a huge inventory of ready to ship products with all the equipment and installation team to get the job done. They can manage any size product, anywhere in the United States.
don russell

Don Russell

Founder and President
Angela Cannella

Angela Cannella

Vice President of Sales
carl

Carl Ainsworth

Director of Operations
wesley

Wesley Russell

Director of Sales
Ann Dotson

Ann Dotson

Regional Sales Manager
vincent

Vincent Cannella

Success & Development Manager
Zack

Zack Parks

Customer Success Manager

Our Commitment

We offer the highest quality used and new products to our customers because we know we’re only as good as our reputation. We buy from the best manufacturers in the world when it comes to new product inventory. And we stock and carry the most often used sizes and styles of pallet rack. Even our used forklifts are fully inspected and brought up to date with new batteries and maintenance before they ever go on the market. Our goal is to have satisfied customers that talk proudly of doing business with Pallet Rack Systems, a division of Russell Industries. In the end, we know that’s what it’s all about. Good products, backed by good service.

Industry Associations

Russell Industries is a leader in new and used warehouse storage equipment for many different types of businesses. Beyond our great service and reliability, we are also proud to be associated with the Warehousing Education and Research Council (WERC), and the North Texas Commercial Association of Realtors and Real Estate Professionals.
WERC member
NTCAR member

Pallet Racking Solutions We Provide

At Pallet Rack Systems, we offer a full service pallet racking solutions including installation, inspection, teardown, relocation, warehouse layout, and custom fabrication. We meet with you to document your warehouse needs and convert those concepts into an efficient, space-saving warehouse space. From concept to CAD drawings, our team can help you acquire the right equipment for your applications as well as install your entire system in new or used material. We have only our own crews to do the installations from the start to finish. Learn how to choose the right pallet rack for your business.

Brands We've Worked With

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