Don Russell, the founder and president of Pallet Rack Systems, launched his company in 1971 out of necessity, during a time when survival required little more than determination. Teaching himself how to run a business through trial and error, Don turned challenges into opportunities, honing his expertise in the material handling industry. His unique ability to walk into an empty warehouse and envision it filled with pallet racks has been a driving force behind his success. For Don, this work was never just a job—it was a passion he genuinely enjoyed.
Over the years, Don has built a thriving business, finding deep fulfillment in transforming empty spaces into efficient, organized warehouses. With his family now involved in the company, Don’s journey feels complete, as the business has become a shared legacy. This family connection adds a deeper layer of meaning to his work, making the journey all the more rewarding.
Outside of his professional life, Don enjoys the simple pleasures of golfing with his wife, as well as fishing and hunting. These activities, much like his work, reflect his appreciation for the challenge, skill, and joy found in both the journey and the achievement. He has even traveled all over the world to enhance these experiences.